The process of creating Aelorun, a personal brand project, is an endeavor that takes years, as it encapsulates the entirety of your mission and undertone. It sometimes feels restrictive in the need to easily communicate your values, at least in the way a brand is talked about in the design space.

But an entity as vast as creativity should have no bounds. It is antithetical to its very nature.

So what is more vast than the universe?

Aelorun is a goal, an aspiration, as well as inspiration and fear. A worshiper looking up at the stars and finding both hope and terror. It can represent oneself, his VISIONS, gratitude as well as frustration.

It is found in the beauty of everyday things and in the melancholic thoughts that burden the human spirit.

Looking at world in which oneself was thrust upon, and choosing the be a force for creation, an extension of the miracle instead of a passive participant or vengeful adversary.

In essence, this is a cosmic anchor, a constellation of possibilities for which I pay tribute by being an extension and a tool in its chaotic, nonsensical and creative desires.